The same formula since 1979
Ted Busch ran an advertising agency for Moroso Performance, Accel Ignition and Centerline Racing Wheels before he decided the wheel cleaners on the market were not good enough. Aluminum Wash was the answer, and it has not changed since.
Busch is founded. Aluminum Wash is developed, proves itself immediately, and remains unchanged to this day. Heavy Duty Aluminum Wash, Chrome Wash and Tar Wash follow.
The company moves south to sit closer to the racing industry. The colored wax line launches, and later a waterless wax that catches on fast with racing crews.
A move for logistics, and room to grow the catalog. A new solvent-based aluminum polish delivers results by hand that nothing else was matching.
The polish led to the pads, and the pads led to the compounds. Chemistry, compounds, airway and stitched pads, cone and goblet buffs, and the adaptors to drive them.