Busch Enterprises was founded in 1981 by Ted Busch in Simsbury, CT. Prior to founding Busch Enterprises, Ted ran
a successful advertising agency that had clients such as Moroso Performance, Accel Ignition, Centerline Racing
Wheels, and many other companies. Seeing a hole in the market for a high quality wheel cleaning line, Ted decided
to close the advertising agency and get out the chemistry books to design an aluminum cleaner he called "Aluminum Wash". Other products followed, including "Heavy Duty Aluminum Wash", "Chrome Wash", "Tar Wash" and "Aluminum Polishing Wash". The fact that the formula for "Aluminum Wash" hasn't changed since is a testimony to its effectiveness.
In 1985, the Busch family business relocated to Charlotte, NC to take advantage of the booming racing industry and the warmer climate. At this time, a line of colored waxes was developed using expensive Clariant pigments. It was very successful until an influx of cheaper colored waxes flooded the market. Ted then developed a new waterless wax that was very popular in the racing community.
In 1995, another relocation to Statesville, NC occurred due to economic issues. A new aluminum polish was developed
at this time, a solvent-based polish that worked extremely well by hand, eclipsing the old "Aluminum Polishing Wash" product by a large margin. Also, Busch introduced a new line of buffing pads, including the popular 4" round pinhole mount pad. Soon after, the buffing product line blossomed, with introductions of all the compounds that nearby Jackson Lea had to offer, such as bar compounds, airway pads, full disk pads, etc.
In 2002, Ted acquired a 22 acre plot of land near the Statesville Auto Auction for a new building site. Work continues on the project and the new building should be completed by Spring 2007. A large showroom for walk-in customers will be the showcase of the new building.